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Over the past decade, the gaming industry has undergone a remarkable transformation, with free-to-pl
Introduction: A Paradigm Shift in Digital Gaming
Over the past decade, the gaming industry has undergone a remarkable transformation, with free-to-play (F2P) models emerging as the dominant force in digital entertainment. Once viewed with skepticism, F2P games now command a significant share of the global gaming market—estimated to reach over US$ 77 billion in revenue by 2025 (source: Newzoo, 2023). This shift reflects not only changing consumer preferences but also advanced monetization strategies that blend accessible gameplay …







